Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Price: $195.00


    Quantity:
    Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course, delivered through our school partners, will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned. Enroll through one of our accredited university or college partners today!
    Module 1-Address SEO as a business process, identifying how it fits within traditional communications and marketing roles. Module 2-Define the components of a web page and how each contributes to search engine rankings Module 3-Describe how search engines find and rank web site content Module 4-Identify strategies for enhancing search engine ranking Module 5-Demonstrate successful application of the concepts learned to real-world scenarios.
    All required reference materials are provided with this program. Technical requirements: Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx) • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled) • Adobe PDF Reader
    This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.

    Product Type:
    Course
    Course Type:
    Professional Enrichment
    Level:
    Beginner
    Language:
    English
    Hours:
    5
    Duration:
    3 months
    Avg Completion:
    3 Months

      • 100% Online, Self-Paced
      • Open Enrollment
      • Admissions and Student Support
      • Multimedia Rich and Interactive Content
      • Industry Certification Exam, when applicable
      • Hands-on Opportunity Upon Completion

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